How we help Wellbeing Stoptober - Coping With Cravings Stoptober is back for 2020, with the primary aim of encouraging the nation's smokers to make an attempt to quit for the month of October and beyond. Stopping smoking is one of the best things you'll ever do for your health. Ways to Quit Did you know, the most effective way to tackle cravings is a combination of stop smoking medicine and behavioural changes? Going 'cold turkey' may be appealing and work for some, but research suggests that willpower alone isn't the best method to stop smoking. If your willpower is beginning to waiver then check out our Stoptober - Coping With Cravings guide to find out how you can quit smoking for good and breathe easier.